Mirko Whitfield

He worked as a musician, promoter, manager and in A&R.
Until 1994 he was based in Berlin where he worked in the music industry (A&R, management and touring) with artists such as Paul van Dyk, PJ Harvey, Ultravox, and Alan Sorrenti. He was also the European General Manager for South By Southwest – the world’s largest music festival.
Between 1994-2001, Mirko worked for the Reed MIDEM Organisation (RMO) as the regional director for Asia-Pacific, and was based in Hong Kong (1995-2000). He helped launch the MIDEM ASIA and MIP ASIA events, and was responsible for sales for all RMO events in the Asia-Pacific region. He also worked for RMO in similar positions in Paris (1994), and in New York (2000-2001).
After that he has helped organise events in Austin (SXSW), Berlin (BID, ICN), Cannes (MIPTV, MIPCOM, MIDEM, MILIA), Hong Kong (MIDEM Asia, MIP Asia), Lisbon (WEM), Miami (MIDEM Latino), Monaco (Monte Carlo Television Festival), New York (NMS), Singapore (MIP Asia), Seoul (BCWW) and Vancouver (WEM).