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Label

Positiva

239 releases  ·  212 artists

Date active
1993 – 2023
Relevance
Low, 6% of everyone it released is in the core cluster

Info

UK label set up by Nick Halkes in 1993, after being approached by EMI due to his success at XL Recordings. Other staff included artist 777291 as director, Dave Lambert working in A&R (1993 to 1998) and Kevin Robinson in promotions.
Initially established as a house label, later focussing on more mainstream dance output.

The Positiva label now operates under Virgin EMI Records as of 2012 with the acquisition of EMI by Universal Music.
The Positiva trademark as of 2017 is immediately owned by EMI (IP) Ltd., an intellectual property holding company under the direct control of EMI Group Ltd.

Positiva (Label)

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