BMG Direct

BMG's direct marketing company that was primarily active in the UK but was also credited on US releases (starting circa 1995).

BMG Direct Marketing, Inc. was the US company that owned the label 545845 record club, and by extension, BMG Direct.
The company was formed in January 1989, two years after label 353658 acquired RCA, owner of the label 112766 record club. The record club was renamed BMG Music Service, also in January 1989. BMG Music Service acquired Columbia House in June 2005. BMG Music Service ceased operations on June 30, 2009.

Catalog numbers of the original label appear on BMG Direct pressings as normal.

How to credit BMG Direct pressings:
• For release roles, please use BMG Direct Marketing, Inc. when the release credits BMG Direct Marketing, Inc., and use BMG Direct when the release credits BMG Direct. Some releases credit both BMG Direct & BMG Direct Marketing, Inc.; in these cases, please credit both companies.
• Add BMG Direct in the [company role] as indicated on the release (frequently Manufactured For). If no role is indicated and the BMG Direct logo is present, enter BMG Direct as Label. Add the release's BMG catalog number [DNNNNNN or D NNNNNN] as the catalog number for this role.
• For releases that are Mfd. for BMG Direct, Under License, a Licensed To company role may also be added.
• For releases with a barcode (Code 39), scan the barcode with the Discogs app barcode search option and enter the results. If the release has only text in the barcode location, do not enter a barcode.
• Click on the Club Edition checkbox in the Description (Format) section to add the Club Edition tag to the release.

For legacy releases: If, on a release, BMG Direct is credited as a label, instead add the release's actual label(s) and catalog number(s) as the label credit, and format BMG Direct's role(s) as above.